OADL Pre-launch Creative from Blake Guffin on Vimeo.
OADL Pre-launch Creative from Blake Guffin on Vimeo.
On a Different Level or OADL was a photo contest that was going to be held by @Discoveratlanta and the Atlanta Convention and Visitor’s Bureau before the city went into lockdown for Covid 19.
These two videos are the teaser video featuring user generated content, and a video featuring B-roll provided by the ACVB.
For both of these videos, the client wanted creative that was upbeat, different, and brought a sense of hype around the contest. I did everything including concept of the videos, figuring out the messaging, choosing and licensing the music, and then the actual execution.
ClientAtlanta Convention and Visitors BureauServicesArt Direction, DesignYear2020