The Opportunity

The visuals driving this content pay respect to the past while ushering in a bold, new modern approach. I used layering and taping over objects as a way to represent that Atlanta is progressive and moving forward. Showing that there is something already there (our past) but that we as a city are encouraging change and growth.

For me, this campaign required art direction and graphic design that encompassed the entire project. The specific deliverables I worked on were a digital toolkit for the client, Instagram story templates, and Instagram “Love letters” for the client to post and use with their followers.