Creating Social Campaigns for the City of Atlanta
Working for Sparkloft Media, I was tasked with taking lead on multiple major campaigns – working along side the Atlanta Convention and Visitor's Bureau and the Governor's Office.
Atlanta, GA
Travel & Tourism
$16.8 Billion
1000+
Challenge
The largest challenge with our team faced working on Discover ATL was the sheer amount of work that came our way, and figuring out a system to meet deadlines while still maintaining the quality of work we knew we wanted to deliver. When the client is a city – there's a lot going on, and we helped make sure that Atlanta was the epicenter of tourism in the South.
Results
Our work help drive over $15B in tourism to the city in 2019. Working with partners in the city, local government, and influencers/celebrities, we created the Atlanta Convention & Visitor Bureau's most watched, liked, and commented on content to date across all social platforms.
500K+
Views in the first week posted
2 Awards
– Bronze Addys in 2019 & 2020
With 25+
Influencers & Celebrities
“ Our clients have been routinely impressed with his range of knowledge, ability to meet tight deadlines, understanding of audience, and the excellent quality of his work. He has the agility to flex his capabilities from concept and ideation, to implementation and quick problem solving.”
Lorien Steele
Creative Director | Sparkloft Media
Conclusion
Atlanta was a great client to work with. They were extremely receptive to new ideas and pushing the envelope. I was extremely proud of our team, the awards that we won, and that we were able to have a large impact on the local economy.
